by Wikus Engelbrecht - GraphicMail Marketing Team
10. March 2010 01:35
Video 7
Subscriber segmentation - you know what this is. Or you think… Well, it’s when you - okay, you take a segment and… No, no that’s not it, wait…
Still not quite sure yet, hey? That’s okay, we find many of our clients, particularly novice email marketers, think they understand all our features, but when it comes to it they’re not sure how to implement them. They loose out on all the amazing power tools we offer!
The videos you’ve been watching this past week were all produced with the aim of making our services even more accessible to you. And so, as you’ve probably guessed, the latest of our GraphicMail videos is about Subscriber Segmentation. Segmenting your mailing list means you group various contacts together according to specific criteria. The video gives you a more detailed explanation of how to do it and what it means for your marketing campaign. It’s targeted email marketing at its best.
This may be the last in our series of video blogs, but don’t for a moment think the fun stops here! The six videos we’ve blogged about this past week are but the first - we’ll have more for you in April. Happy viewing!
